Leadership team
Daniel Beaulieu
Co-founder
Ali Moore
Co-founder
Jennifer Guay
Executive Editor
Sarah Clark
Executive Editor
Sophie Solomon
Head of Client Services
A journalism-led firm building the newsrooms behind modern brands.
Astra was founded by journalists and newsroom leaders who had spent their careers reporting, editing, and running editorial teams around the world. We knew what a strong newsroom could do: find the story inside a complex subject, make good editorial judgments quickly, and produce work people trust enough to return to.
We believed organizations could build that same kind of relationship with their own audiences, strengthening reputation and creating demand.
Over the past decade, that idea has taken us inside some of the world’s largest organizations, where we’ve built and supported editorial teams, brand newsrooms, and publishing programs across markets and formats.
Our global network gives clients access to experienced journalists with local knowledge across markets and languages.
You want to build an owned-media operation, from a dedicated editorial team to a full brand publication, and need the newsroom expertise to build and run it well. We develop the strategy, build the team, and run the operation.
You already have a newsroom or editorial team in place and want to add capacity, specialist expertise, or new capabilities. We work alongside your team on strategy, talent, and workflows, including how AI supports production and how the work performs in AI search.
You need experienced editorial talent inside your organization. We recruit and manage specialist journalists and editors who know your industry, work as part of your team, and bring the judgment and standards of a leading newsroom.