Google’s publication for marketers, Think with Google, needed a consistent stream of compelling articles, newsletters, and social and promotional materials to connect with a global audience of marketers and highlight Google’s innovative advertising solutions.

Astra’s award-winning journalists partnered with Google sales teams and leading global advertisers to develop and produce highly engaging, impactful content designed specifically for marketers. By combining deep storytelling expertise and industry insights, Astra has consistently delivered high-quality articles and materials for the platform.

Astra implemented a focused project in collaboration with the global team to address the challenge of scaling content quickly, efficiently, and aligned with in-house style. This project delivers fast-turnaround, high-quality, insightful, and actionable content, with the objective of boosting engagement and readership on the Think with Google platform.

In 2024, Think with Google sites globally attracted an impressive 7.8 million unique visitors worldwide, and 260,000 marketers engage monthly with its content, helping to spotlight Google’s AI-driven advertising products and amplify their value to the marketing community.

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