For ICF and its 9,000+ employees around the world, bringing together people, ideas and targeted technological solutions is a core focus of its work. ICF prides itself in not being “your typical consultants” as business analysts and policy specialists work together with digital strategists, data scientists, and creatives to solve complex problems. With a diverse portfolio covering a wide range of industries, ICF wanted to share its thought leadership with new audiences through insightful white papers, reader-friendly research reports, and timely articles along with conclusive client stories and case studies.

Inspired and motivated to craft a better tomorrow, ICF is powered by its purpose to do good – a vision that resonated with Astra and its network of writers. Reflecting ICF’s work in climate resilience, energy, artificial intelligence, disaster management, health, and transportation, Astra recruited specialist writers with expertise in each sector. These highly skilled writers brought a depth of knowledge and experience that complemented the subject matter experts they interviewed. This winning combination of savvy storytelling and expert insights produced thought-provoking articles that captivated readers.

By documenting and sharing transformative insights and illuminating client stories, ICF increased engagement with existing stakeholders and created interest with new audiences. These efforts, often timed with key advancements, also positioned ICF as a strong contender within developing marketplaces, allowing it to be seen as an industry leader in important sectors as well as enhancing its outstanding reputation in corporate citizenship.

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