#IamRemarkable
Google’s #IamRemarkable empowerment project sought to better showcase its impact on women and underrepresented groups, highlighting its successes in challenging social perceptions and fostering more inclusive workplaces. The project needed a cohesive content strategy to spotlight these achievements and keep its global community informed and engaged.
Astra crafted a campaign to tell the personal stories of people who had participated in the program, showcasing how it transformed their lives and careers. Drawing on our deep journalistic expertise, we developed compelling articles about key events that captured success stories, and we also revamped #IamRemarkable’s training materials to better reflect its mission and impact.
During our collaboration, #IamRemarkable experienced a significant increase in social media followers and a large boost in readership. The project manager praised Astra’s work, stating:“Compared to other agencies I’ve worked with over my 20-plus-year career, I really believe Astra’s writers and writing are superior. They also bring ideas, rather than waiting on a brief, something not all agencies do. And they are just generally decent and friendly people to work with!”
