The problem
The #IamRemarkable initiative wanted to better showcase its impact on women and underrepresented groups, highlighting how the program was challenging social perceptions, building confidence, and helping create more inclusive workplaces. The team needed a cohesive content strategy that could bring those outcomes to life while keeping its growing global community informed and engaged.
The approach
Astra developed an editorial approach centered on the personal stories of people who had participated in the program, showing how #IamRemarkable had influenced their lives and careers. Drawing on our journalistic expertise, we produced compelling features and event stories that captured the initiative’s impact through the voices and experiences of its participants.
The results
During our collaboration, #IamRemarkable saw a significant increase in social media followers and readership, helping extend the reach of its message and deepen engagement with its community. The project manager praised Astra’s work: “Compared to other agencies I’ve worked with over my 20-plus-year career, I really believe Astra’s writers and writing are superior. They also bring ideas, rather than waiting on a brief, something not all agencies do.”